For years, BMW purists have been complaining that the company is straying from the core values that made its products great, and its recent foray into purpose-built electric and hybrid vehicles with its i sub-brand has only amplified those fears.
The i3 is different enough from anything else that not only BMW and indeed, any other car company has ever made that it’s easy to understand the concerns.
The BMW i3, previously Mega City Vehicle (MCV), is a 5-door sedan urban electric car developed by BMW. The i3 is part of BMW's "Project i" and is being launched as a new brand, BMW i. The i3 is BMW's first zero emissions mass-produced vehicle due to its electric powertrain, and BMW is the first company to launch a volume production vehicle on the market featuring carbon-fiber reinforced plastic to improve the vehicle's energy consumption.
Let us take it on the road and see how it feels.