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15 August 2018

2014 Detroit Auto Show Round Up

The 2014 North American International Auto Show – better known as the Detroit Auto Show closed its doors yesterday. While some of the biggest unveilings in Detroit bear American badges, this show has taken an increasingly international twist in recent times. As such, this year Mercedes-Benz, Nissan, Honda, BMW and other European and Asian brands took to the stage with major international unveilings.

As you would expect, most new cars models are bigger than their predecessors, use stronger engines, have 7 or 8 speed gearboxes and aluminium bodies but there is much more.

Here is some of the biggest announcements form this year’s show:

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Fiat to Acquire Remaining Chrysler Stake in $4.35 Billion Deal

Fiat said last Wednesday it had signed an agreement to buy the remaining 41.46 percent stake it does not own in Chrysler Group from, the last step needed before the Italian and U.S. carmakers can fully merge. The deal is expected to close on or before Jan. 20, Fiat said.

"In the life of every major organization and its people, there are defining moments that go down in the history books," Sergio Marchionne, CEO of both carmakers, said in a statement. "For Fiat and Chrysler, the agreement just reached is clearly one of those moments."

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GM Appoints the First Female CEO to Head a Car Company

GM's Newly Appointed CEO Mary Barra Mary Barra has spent the past three years as General Motors' product chief, making cars that drive better, last longer and look good in showrooms. Now she will take on an even bigger job as the board named the 33-year company veteran CEO, making her the first woman to lead a U.S. car company.

When Barra starts her new job Jan. 15, she will lead a company that's made nearly $20 billion since emerging from bankruptcy in 2010, much of it from the cars and trucks she helped develop. But she still faces challenges of paring down GM's costs and winning over buyers in international markets such as India and South America.

Since February 2011, Barra has held what many say is the most important job at GM — senior vice president for global product development. She joined the company in 1980 as an engineering student and became a plant manager, executive director of engineering and head of human resources.

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The Cat and the Chicken Commercials

First Mercedes put out an ad likening its Magic Body Control to how a chicken stays focused, even when its body is moved around.

Then Jaguar released a commercial featuring a similar chicken doing the same dance near a hungry Jaguar. The tag line was, “Magic Body Control? We prefer cat-like reflexes.” Needless to say, the feathers flew.

Well, Mercedes wouldn't take that lying down. The company fired back this weekend with a one-page picture ad featuring an S-class bearing down on a jungle cat. The words, “Because cat-like reflexes aren't fast enough. The Pre-Safe brake.”

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Why we Love Cars

People and their cars are like cowboys and their horses, they are something an individual can attach to. Your car distinguishes you from other people. 

Since their invention, cars have become a necessary way of life and something that we simply cannot live without. With so many brands and models available to us, we have the option to choose the exact car to suit us and to meet our every need. To put it simply, people love cars, and it is not just because they get us from A to B. 

Almost everyone wants to have a car, it indicates a person's level of success in their climb up the ladder, and is a personality influence; men can buy their muscle cars and four-by-four trucks, while women often have their own parameters and buy more practical cars.

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Women Pay More for Repair

Auto-repair shops are more likely to overcharge uninformed female shoppers than equally clueless men, according to new research published by the National Bureau of Economic Research

Researchers from the Kellogg School of Management at Northwestern University in the US studied the effect of gender and price expectations on auto-repair estimates. In the experiment, women and men telephoned garages to find out the cost of replacing a radiator in a 6-cylinder 2003 Toyota Camry LE.

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